You want to analyze your donors to identify potential.
An analysis of your existing donors can be done in many ways. For example, we can examine how many people have not donated for five years or how many have been lost since the last initial donation mailing. Or we can analyze the bank routing number, place of residence, purchasing power and much more. These criteria then provide information on whether your supporters could donate more than they have to date. It is also useful to examine your return on investment (ROI) and efficiency curves.