We understand fundraising as communication with people and companies who have the desire to make the world a little better. The basis for functioning fundraising is a strong and clearly positioned brand and marketing that is geared to the target group. It is important to communicate with the defined target group in a way that they understand and want to support your cause and your organization. In doing so, an empathetic, fair and transparent approach is essential.
Of course, fundraising must also be economically effective – so that every euro donated does as much good as possible.