You want to achieve a set goal within a planned budget and the resources defined therein.
In the context of controlling, we compare, for example, the personnel expenditure used and the desired fundraising target. With regard to marketing, we check which communicative response was actually achieved with which effort. Together with you, we draw up an appropriate plan that also includes the known milestones. In this way, activities can be adjusted if necessary to achieve the goals and targets set.
Reporting is how the facts and figures are then communicated internally to the hierarchy and externally to stakeholders. For this, too, we have modules and templates that make your reporting much easier.